Category Archives: Prime

Video: Prime, Purpose, Vents & K21 Fresh FM cypher

Raising the bar yet again.

Prime & Syntax in new Hilltop Hoods video

Check out the video for the latest Hilltop Hoods single, ‘Rattling The Keys To The Kingdom’, and you might catch a glimpse of Soulmate artists Prime & Syntax, both of whom rep for their respective crews (Pagen Elypsis & Death Starrs). Great concept, great video.

Also keep an eye out for the delectable Abbie Cornish (aka MC Dusk…!).

New music: Prime ‘September’

Prime lets rip over the Red Cafe ‘Fly Together’ instro. Better to lose the World Cup than win the amateur league.

New music: Prime x Vegas Aces

Fresh from touring with 360, our Brissy homies Vegas Aces have just dropped their new (free) EP Departure – and it’s a corker. True to the name, it’s a bit of a different sound with the boys, with a darker vibe and rougher textures from producer Cam Bluff.

The track ‘Nebula’ features Prime on some fly double-time sh*t. We suggest you get your download on stat.

New music: Prime ‘No Church In The Wild’

Prime gets buck over Watch The Throne‘s opening track. Good Morning hard copies coming soon.

Soulmate artists win big in OzHipHop Awards

Congratulations to Prime and 360 for taking out the 2011 OzHipHop Awards for Best Free/Downloadable Release and Best Battle Emcee respectively!

To everyone who voted, your support is appreciated. We know the OHH crowd is sometimes hard to please, which makes these awards all the more sweet!

Full list of winners here.

Soulmate 2011 year in review

It’s been a big year here at Soulmate HQ. Let’s take a look back on everything that’s transpired; this is your chance to catch up if you missed anything.


360Falling & Flying. This bad boy has gone from strength to strength since its release back in September. A top five ARIA chart debut (and a #1 spot on the iTunes album chart) really set the tone for what’s been a crazy few months of awards, touring and new ink for Uncle Six. Falling & Flying – equally revered and hated on – has arguably carved a new direction in this thing we call Australian rap. Get it here or here.

PrimeGood Morning. Call it a mixtape if you dare, but this collection of all-original material (save for three beats) was crafted and structured as lovingly as any album in your collection. The fact that it was made available for free download is simply a bonus. The fans have spoken with their bandwidth: Prime has clocked up around 3,000 downloads in little over a month of release, an astounding feat for an artist relatively unknown outside of underground circles. Download it free here.


360 feat Pez – ‘Just Got Started’. First single from Falling & Flying. Get it here.

Pez – ‘Shine’. Produced in cooperation with The Line, a Federal Government initiative aimed at promoting respectful relationships. A slight tweak on the original, from 2008’s ‘A Mind Of My Own’. Get it here.

Bright Young Things – ‘Rotations’. The official debut single from the Sydney boys. Get it here.

360 feat Josh Pyke – ‘Throw It Away’. Great visuals on this one courtesy of Staple Fiction. Definitely set a new standard for Soulmate clips. Get it here.

Death Stars (Syntax & Mules) – ‘Death Stars’. Not an official Soulmate project, but one that filled our hearts with joy this year. Syntax of course dropped The Musical on Soulmate in 2010, while Mules is fam (having held down production duty on many of our releases since the early days).

Prime – ‘Restore My Faith’. An unprecedented YouTube smash (particularly given the song is about three years old). Instant vintage from the Adelaide newcomer.

360 – ‘Killer’. A clip that wasn’t everybody’s cup of tea (but then again, neither is 360). Those with a keen eye for comedy would have realised the genius in this one, again delivered with aplomb by Staple Fiction. Get it (remixes and all) here.

Bright Young Things – ‘A Different Kind Of Light’. Marvellous concept, marvellously dreamed up by frontman AJ, marvellously acted by Darcy Whitsed, marvellously executed by Full Clip. Get it here.


Death Stars (Syntax & Mules) – self titled. VHS funk for Star Wars gangsters and Home Alone homies. With samples crafted entirely out of old school movie scores, and raps ranging from George Lucas-inspired metaphors to full blown misogyny, this is an interesting listen to say the least. Download it free here.

360Stand The Fuck Up. Re-interpretations of beats by Gotye, Ratatat, James Blake and Lil Wayne. Guest shots from Illy, Vegas Aces and Prime. Rhymes that range from hilariously ludicrous to seriously inspired. Download it free here.